旎る雼堩嫲
攵赌瓴巾埇雿办澊
- 甑 攵�瓴诫尪那隀甑愳潣 雼れ枒頃� 氇姷瓿� 靻岇嫕鞚� 鞝戫晿鞁滊┐ 攵�瓴诫尪那隀甑愱皜 頃滊矆 雿� 臧�旯岇泴歆戨媹雼�.
| 瓴岇瀯 甏戧碃須臣, 銋囥厙銋� 霑� 雴掚嫟 | |||
| 鞛戩劚鞛� | 雽赌鞕疙檷氤挫劶韯� | 鞛戩劚鞚� | 2025-03-18 |
| 臁绊殞靾� | 448 | ||
| 瓴岇瀯 甏戧碃須臣, 銋囥厙銋� 霑� 雴掚嫟 | |||||
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雽赌鞕疙檷氤挫劶韯� |  |
2025-03-18 |  |
448 |
甑攵赌瓴诫寑靸�, 鈥渆鞀ろ彫旄� 瓴岇瀯 雮� 甏戧碃, 牍勳爠韴� 靸來櫓鞐愳劀 須臣 雴掚嫟鈥�
- 氙茧硲鞛� 氚曥偓瓿检爼靸�, 甑牅顷欖垹歆赌 <Internet Research> 雲茧 瓴岇灛
鈻�氙茧硲鞛� 氚曥偓瓿检爼靸� 靷.
鞝勲灥鞝勴埇瓴岇瀯瓿� 臧欖潃 e鞀ろ彫旄� 頇旊┐鞐� 甏戧碃臧� 云胳稖霅� 霑� 牍勳爠韴� 靸來櫓鞐愳劀 甏戧碃須臣臧� 雿� 雴掚嫟电� 鞐瓣惮 瓴瓣臣臧� 雮橃檾雼�.
甑攵�瓴诫尪那隀甑� 氙茧硲鞛� 氚曥偓瓿检爼靸�(觳挫湣顷欔臣)鞚� 雲茧 鈥楨ffect of in-game situations and advertisement animation in eSports on visual attention, memory, brand attitude and behavioral intentions鈥�(歆�霃勱祼靾� 旯�雽�頇�)鞐愳劀 鞚搓皺鞚� 氚濏様雼�.
攴傅鐢 鞚� 雲茧鞐愳劀 e鞀ろ彫旄� 甏戧碃 鞝勲灥鞚� 須臣靹� 氅旍护雼堨鞚� 鞁滉皝鞝� 欤检潣 旄§爼 旮半矔鞚� 韱淀暣 鞁れ鞝侅溂搿� 鞛呾頃� 鞐瓣惮 瓴瓣臣毳� 鞝滌嫓頄堧嫟.
鞚� 雲茧鞚� 牍勳雼堨姢 攵勳暭 鞖办垬 SSCI 甑牅顷欖垹歆赌 <Internet Research>(IF 5.9)鞐� 3鞗� 17鞚� 鞁る牳雼�. 鞚� 甑牅顷欖垹歆赌电� 鞝�雱愳澑鞖╇炒瓿犾劀(JCR) Quartile 1鞐� 靻嶍晿氅�, 牍勳雼堨姢 攵勳暭 304臧� 甑牅顷欖垹歆赌 臧�鞖措嵃 47鞙勳潣 鞝�雱愳澊雼�.
氙茧硲鞛� 氚曥偓瓿检爼靸濎潃 鞝勴埇 氚� 牍勳爠韴� 靸來櫓鞐愳劀 響滌嫓霅樀鐢 鞝曥爜 甏戧碃鞕� 鞎犽媹氅旍澊靺� 甏戧碃臧� 韽暔霅� e鞀ろ彫旄� 瓴疥赴 鞓侅儊鞚� 鞁滌劆 於旍爜 鞛レ箻毳� 鞛レ癌頃� 鞁ろ棙 彀戈皜鞛愲摛鞐愱矊 鞁滌箔頃橁矊 頃樀鐢 氚╈嫕鞙茧 鞁ろ棙鞚� 歆勴枆頄堧嫟.
鞐瓣惮 瓴瓣臣 牍勳爠韴� 靸來櫓鞐愳劀 甏戧碃鞐� 雽�頃� 鞁滉皝鞝� 欤检潣(鞚戩嫓 牍堧弰 氚� 鞚戩嫓 歆�靻� 鞁滉皠)臧� 鞝勴埇 靸來櫓氤措嫟 鞙犾潣氙疙晿瓴� 雴掙矊 雮橅儉雮嫟. 霕� 甏戧碃 鞚戩嫓 牍堧弰臧� 歃濌皜頃犾垬搿� 甏戧碃鞐� 雽�頃� 鞎旊鞝� 旮办柕鞚� 頄�靸侂悙鞙茧┌, 鞚吹鐢 敫岆灉霌� 韮滊弰鞕� 頄夒彊 鞚橂弰鞐� 旮嶌爼鞝侅澑 鞓來枼鞚� 氙胳箻电� 瓴冹溂搿� 雮橅儉雮嫟.
氚橂┐ 鞝曥爜 甏戧碃鞕� 鞎犽媹氅旍澊靺� 甏戧碃鞚� 彀澊电� 鞁滉皝鞝� 欤检潣 氚� 旮办柕 順曥劚鞐� 鞙犾潣頃� 鞓來枼鞚� 氙胳箻歆� 鞎婌晿雼�.
旯�雽�頇� 甑愳垬(顷挫枒鞀ろ彫旄犾爠瓿�)电� 鈥�鞚� 鞐瓣惮电� e鞀ろ彫旄� 甏戧碃臧� 牍勳爠韴� 靸來櫓鞐� 氚办箻霅� 霑� 雿� 須臣鞝侅澊瓿�, 敫岆灉霌� 鞚胳嫕鞚� 雴掛澊旮� 鞙勴暣靹湹鐢 敫岆灉霌滌潣 鞛レ嫓臧� 云胳稖氤措嫟电� 歆ъ毵� 氚橂车鞝侅澑 云胳稖鞚� 頃勳殧頃橂嫟电� e鞀ろ彫旄� 甏戧碃 鞝勲灥 靾橂鞚� 鞁れ鞝侅澑 鞁滌偓鞝愳潉 鞝滉车頃滊嫟.鈥�霛茧┐靹�, 鈥�甏戧碃鞚� 鞛愳棸鞀る煬鞖� 云�於滌澊 鞁滌箔鞛愳潣 鞎旊鞝� 旮办柕鞚� 鞛愱饭頃� 敫岆灉霌� 韮滊弰毳� 旮嶌爼鞝侅溂搿� 順曥劚頃樀鐢 雿� 欷戩殧頃� 鞐暊鞚� 頃橂┌ 靻岆箘 頄夒彊鞙茧 鞚挫柎歆� 靾� 鞛堧嫟.鈥�霛缄碃 氚濏様雼�. <攵赌瓴巾埇雿办澊>